WordPress SEO Class

WordPress SEO Class NYC

Class: WordPress SEO Class

What Is SEO?

SEO is an acronym for “search engine optimization” or “search engine optimizer.”

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

WordPress comes with the best built in SEO (in my opinion) compared to other platforms for building websites, however, you can always improve upon this and make your site better to attract more visitors.

In this WordPress SEO Class, you will learn about SEO, and the steps to a Google friendly site. Plus, at each stage of the class, you will learn about the relevant WordPress plugin, and we will walk you through the installation and configuration of the WordPress plugins.


IMPORTANT: In order to take this class, you must have an existing self-hosted WordPress website and/or blog. [ NOT WordPress.com]

Bring with you to class: Laptop with Wi-Fi capability and electrical power cord

Location: Times Square | 575 Seventh Avenue, 3rd Floor, New York, NY 10018 (as of August 31, 2016, please use Seventh Avenue Entrance) 

Price: $75.00


 WordPress SEO Class


Pay Online

Group Class

Tuesday, April 18, 2017 @ 6:30 PM

$75.00 Add to cart


Private (One-on-One) Class

Schedule a Private Class

Important Info

IMPORTANT: In order to take this class, you must have an existing self-hosted WordPress website and/or blog.

Please bring with you to class: Laptop with Wi-Fi capability + electrical cord.


Course Outline

Search Engine Optimization

Using Google Search Engine Optimization Starter Guide

1. SEO Basics

Create unique, accurate page titles

2. Improving Site Structure

Improve the structure of your URLs
Make your site easier to navigate

3. Optimizing Content

Offer quality content and services
Write better anchor text
Optimize your use of images
Use heading tags appropriately

4. Dealing with Crawlers

Make effective use of robots.txt
Be aware of rel=”nofollow” for links

5. SEO for Mobile Phones

Starting April 21, 2015, Google expanded the use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in the search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

6. Promotions and Analysis

Promote your website in the right ways
Make use of free webmaster tools


  • Yoast SEO

Yoast SEO is the most complete WordPress SEO plugin. It handles the technical optimization of your site & assists with optimizing your content.

  • Google Analytics

Google Analytics is a FREE service offered by Google that generates detailed statistics about a website’s traffic and traffic sources.

  • Google Search Console / Webmaster Tools

Google Search Console / Webmaster Tools is a FREE service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.

  • Google Related Products

Integrate your website with Google FREE products / services.

  • Site Speed/Cache 

Google has included a signal in their search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.


Info

Summary
Event
WordPress Class: SEO for WordPress
Location
Proctor University, 1441 Broadway, 3rd Floor,New York,NY-10018
Starting on
05/24/2016
Ending on
05/24/2016
USD 75.00

One thought on “WordPress SEO Class

  1. chris scott

    Hi,

    I would like to do a wordpress sep course, i had a look at the course you are offering and i am interested in doing the seo one.

    Can you tell me how long the course last for and how many days.

    Chris

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